TRI-MEA™: Advanced Bond Repair for Stronger, More Resilient Hair
Modern hair care consumers are no longer looking for temporary fixes. They want solutions that address damage at its source while protecting hair from future stress. This is where TRI-MEA™ introduces a new generation of bond repair technology. TRI-MEA™ is a high-efficacy, upcycled bond repair active designed to work both inside and on the surface […]
Supporting the Game. Building the Team!
At Normactive, we believe that teamwork is more than a value—it is a culture that shapes how we work, grow, and succeed together. With this mindset, we were proud to sponsor and establish a local veteran volleyball team, bringing together passion, commitment, and team spirit both on and off the court. This initiative became even […]
Sharing the Science Behind AST-4™ at in-cosmetics Global
At in-cosmetics Global, Simge Gürsoy Yaşdalı, Normactive Sales Manager for EMEA & LATAM, delivered a technical seminar exploring the scientific foundation and innovation journey behind AST-4™. The session provided attendees with valuable insights into the ingredient’s development, mechanism of action, and potential applications in next-generation skincare formulations. As consumer demand continues to shift toward science-backed […]
ROSECOCKTAIL™: Lipid-Focused Care for Healthier-Looking Hair
ROSECOCKTAIL™ is Normactive’s flagship upcycled cosmetic active, developed through green Supercritical CO₂ extraction technology to deliver lipid-focused care for hair applications. Designed to support the hair cuticle structure, ROSECOCKTAIL™ helps lock in moisture, improve manageability, and enhance smoothness and shine. This lipid-driven approach provides both immediate conditioning benefits and long-lasting hair resilience across all hair […]
NYSCC 2026: Science Meets Beauty
NYSCC Suppliers’ Day 2026 once again brought together some of the most innovative minds in the personal care and cosmetics industry, creating a vibrant platform for collaboration, inspiration, and forward-looking discussions. As one of the industry’s most anticipated events, it offered a unique opportunity for ingredient suppliers, formulators, brand leaders, and researchers to exchange ideas […]
Meet A4V™: A New Approach to Longevity-Oriented Nutricosmetics
Longevity is no longer understood only as the passing of time. Today, it is increasingly associated with how cells perform, adapt, and sustain vitality over the long term. In this evolving perspective, beauty and wellness become deeply interconnected, creating new opportunities for science-driven nutricosmetic solutions. A4V™ is designed for the future of longevity-oriented concepts, supporting […]
Exploring the Future of Beauty at Colors of Marketing
The beauty industry is undergoing one of the most significant transformations in its history, driven by technological advancements, changing consumer expectations, and a growing focus on holistic well-being. At the recent Colors of Marketing event, Sedef Kalaycı, Managing Director of Normactive, took the stage to share valuable insights into the trends and innovations shaping the […]
A Remarkable Week for Normactive at in-cosmetics Global Paris
in–cosmetics Global once again brought together the world’s leading innovators, formulators, and beauty industry professionals, and we were delighted to be part of this inspiring event in Paris as Normactive. Throughout the exhibition, we had the opportunity to connect with industry experts, partners, and visitors from around the world, exchanging ideas and discussing the future […]
Meet Normactive at in-cosmetics Global 2026
Normactive is excited to be present at in-cosmetics Asia 2025, taking place from November 4–6 at BITEC, Bangkok. You can find us at Booth F25! This leading global event brings together cosmetic ingredient suppliers, formulators, and beauty innovators from across the Asia-Pacific region and beyond. At our booth, visitors will have the opportunity to explore […]
Meet Normactive at in-cosmetics Asia 2025
Normactive is excited to be present at in-cosmetics Asia 2025, taking place from November 4–6 at BITEC, Bangkok. You can find us at Booth F25! This leading global event brings together cosmetic ingredient suppliers, formulators, and beauty innovators from across the Asia-Pacific region and beyond. At our booth, visitors will have the opportunity to explore […]