A haircut can mark a new beginning. A bad hair day can change how we feel. Hair is part of how we present ourselves, and the way we care for it keeps changing.

In this issue of NORMAG, we look at hair through the eyes of Gen Z, a generation using style to express individuality and showing growing interest in plant-based care. Behind the Science explores phytochemicals found in familiar hair care botanicals, including nettle, green tea and burdock. We also consider why hair carries such personal and social meaning, and how it can affect the way we feel about ourselves.

Explore the April issue for a closer look at the science and the sentiment behind hair care.