Sedef is a Bioengineer and Co-Founder & Managing Director of Normactive. She leads the company’s innovation, product strategy, and global commercialization, focusing on science-backed natural active ingredients for personal care and health. With a strong passion for longevity science and sustainable innovation, she is dedicated to translating cutting-edge research into high-performance ingredients for global brands.

Çağlar is a bioengineer with an MBA who built his career in multinational medical device and pharmaceutical companies. He currently serves as APAC Sales Manager at Normactive, where he leads regional sales activities and market expansion. Leveraging his extensive experience in the healthcare sector, he brings a science-driven and strategic perspective to the cosmetics industry. In addition to his commercial role, he actively contributes to business and portfolio development processes, supporting the company’s strategic growth initiatives.

Ebru is a chemist who has advanced her career in formulation and process development and currently serves as a Formulation Specialist at Normactive. Her primary focus is on translating Normactive’s scientific potential and innovative cosmetic ingredients into high-performance finished products. She develops formulation strategies that maximize the bioavailability of active ingredients within the Normactive portfolio, providing tailored solutions for the specific technical needs and formulation challenges of business partners. By bridging laboratory data with the tangible product solutions demanded by the market, she establishes a strategic link between scientific R&D and industrial application through her technical application support.

Eren is the Innovation & Project Manager at Normactive, where he leads the development of science-driven cosmetic ingredients. His work focuses on translating molecular mechanisms into innovative ingredient concepts and designing mechanism-based evaluation strategies. He coordinates in vitro, ex vivo, and clinical testing programs with external research partners and interprets experimental data to build scientifically robust product narratives. In addition to managing innovation projects and public funding initiatives, he contributes to technical marketing materials, white papers, and Normag magazine, bridging scientific research with the cosmetic industry.

Gülnur is a bioengineer who started her career in the cosmetic raw materials sector and currently works as a Sales Manager at Normactive. In addition to her role in sales, she supports the organization of industry events and contributes to Normag magazine as an editor, writing about the latest trends in cosmetics. With hands-on experience in natural cosmetic ingredients, she closely follows market dynamics and develops creative sales strategies.

Nebahat started her career in international event organization and now works as a Sales Specialist at Normactive. She focuses on health ingredients, supporting the development of new opportunities and helping expand the company’s portfolio. She is also involved in coordinating applications for relevant state incentives and support programs. With experience in building industry connections and following market trends, she contributes to Normactive’s growth in the nutraceutical sector.

Pınar began her career in the cosmetic raw materials sector and currently works as a Senior Product Development Scientist at Normactive Cosmetics. She specializes in advanced formulation technologies and innovative carrier systems, focusing on the development of high-performance cosmetic active ingredients. While contributing to R&D studies within the company, she is also pursuing her PhD studies; integrating academic research with industrial applications, she contributes to the development of science-based and high value-added cosmetic technologies.

Rüveyda is an M.Sc. Chemical Engineer working in Quality Assurance and Regulatory Affairs. She began her career in the R&D Department at Normactive, where she was involved in the development of natural cosmetic raw materials, active ingredient design, formulation development, and efficacy evaluation studies. She currently focuses on ensuring the compliance of cosmetic raw materials with national and international regulations, preparing technical documentation, and managing quality processes. Combining her experience in both R&D and regulatory affairs, she is committed to delivering reliable and innovative solutions through a scientific and solution-oriented approach.

Simge is a biologist specialized in natural cosmetic active ingredients with over five years of industry experience. As Sales Account Manager at Normactive, she combines technical expertise with global client development. She also contributes as an editor to NORMAG and supports the creative marketing team with science-driven positioning and innovation storytelling.