Hair colour is a form of self-expression, but washing, sunlight, styling and chemical treatments can all affect how long that colour lasts. What role can antioxidants play in caring for dyed hair?

In the first NORMAG issue of 2022, we look at the sources of hair damage and the science behind colour fading. We then turn to pomegranate pericarp: a part of the fruit often left behind after juice production, yet rich in compounds of interest for hair care.

The issue also introduces CHROMAZONE™, which combines pomegranate pericarp extract with liposome technology in an ingredient developed for long-lasting colour retention.

Read on to explore the botanical, the delivery system and the thinking behind the formulation.