Men’s care has a longer history than today’s grooming aisle might suggest. From the cosmetics of ancient Egypt to modern skincare, the ways men care for their appearance have changed with culture, fashion and ideas about self-expression.

In this issue of NORMAG, we explore that history and take a closer look at the science of hair and beard care. What makes beard hair different from scalp hair, and why might each need a different approach? We also look at the growing range of products available to men, beyond shaving and fragrance.

Created for March and International Women’s Day, this issue invites readers to leave narrow ideas about who cosmetics are for behind.