What does it take to make hair easier to comb, smoother and shinier while making use of a material that would otherwise be left behind?

The March 2023 issue of NORMAG introduces TRI-MEA™, an upcycled hair care ingredient made from wheat germ pulp remaining after oil extraction. The issue follows its journey from this overlooked material to a liposomal active developed for hair care formulas.

We also take a closer look at the hair cuticle and the role of 18-MEA, a lipid that helps keep the hair surface smooth. Discover how TRI-MEA™ is designed to support gloss, easier combing and a less frizzy appearance, and how it can help formulators reduce their use of silicones.

Read the issue for the science behind TRI-MEA™, its upcycling process and the hair care trends shaping its development.