Fuller-looking hair is a goal for many people, whether their hair has become thinner over time or has always been fine.

The September 2021 issue of NORMAG looks at the factors behind hair thinning and the difference between adding volume and coating hair with heavy thickening products.

Meet BIOVOLUME 128™, Normactive’s hair and eyelash volumizing ingredient made from Tilia tomentosa buds. The issue explores why these buds were selected and how the ingredient is designed to give hair a fuller appearance without unwanted buildup.

It also follows the buds back to their source. Often left aside when linden flowers are harvested, they become a valuable ingredient through partnerships with growers in Türkiye.

Read the issue for a closer look at hair volume, botanical sourcing and circular beauty.