At in-cosmetics Global, Simge Gürsoy Yaşdalı, Normactive Sales Manager for EMEA & LATAM, delivered a technical seminar exploring the scientific foundation and innovation journey behind AST-4™.
The session provided attendees with valuable insights into the ingredient’s development, mechanism of action, and potential applications in next-generation skincare formulations. As consumer demand continues to shift toward science-backed and longevity-focused beauty solutions, AST-4™ attracted significant interest from formulators, brand representatives, and industry professionals seeking effective and innovative approaches to skin resilience and wellness.
Beyond presenting scientific data, the seminar also created an opportunity for meaningful discussions around emerging market trends and the future of performance-driven cosmetic ingredients. The strong engagement throughout the session highlighted the industry’s growing focus on evidence-based innovation and advanced skincare technologies.
We would like to thank everyone who attended the seminar, asked insightful questions, and showed interest in AST-4™. We look forward to continuing these conversations and collaborating with industry partners to shape the future of beauty through science and innovation.